Blog

This is where I’ll do my best to keep you posted on my research adventures.

A paper a day keeps the PhD awake

Good Story == Good Impact? The Storytelling Formula behind popular science videos.

Storytelling isn’t just for novels, it can boost the impact of science communication, too. This post explores how different narrative components influence the popularity of science videos on YouTube, based on the study A Good Story Well Told. From emotional arousal to narrative twists, it looks at what makes a story not only good, but powerful.

Read More

A paper a day keeps the PhD awake

Science Communication on Youtube: Why some Channels become popular

What makes a science video on YouTube go viral (or at least become popular?) A study by Welbourne and Grant analyzes 390 videos across 39 channels to understand how content factors such as communicator continuity, speaking pace, and engagement shape video popularity.

Read More

Academic Mobility, Talks & Conferences

STI-ENID 2025: Bristol, baby!

Attending STI-ENID 2025 in Bristol was an inspiring experience filled with brilliant talks, meaningful conversations, and great people. I presented a collaborative study on SEO metrics for academic visibility, highlighting how different tools can yield strikingly different traffic estimates. Beyond the research, the event was a powerful reminder of the value of learning, sharing, and connecting with an international community.

Read More

A paper a day keeps the PhD awake

Science, meet YouTube: A New Path to Impact

This post explores a study analyzing how mentions of scientific articles in YouTube videos can predict their academic and societal impact. Medical and biological sciences lead the way, and subscriber count and video views play a key role.

Read More