Publications
I do not have a lot of publications yet, but I hope that the ones I have right now are of interest for you. If you have any questions or are interested in commenting my work I will be happy to receive any comments.
1.
Cordeiro, Douglas Farias; Vallez, Mari; Font-Julian, Cristina I.; Guallar, Javier
Instagram Engagement and Content Strategies of US and UK Legacy Media: A Quantitative Analysis of Five Leading News Outlets Journal Article
In: Journalism and Media, vol. 6, no. 2, pp. 19, 2025, ISSN: 2673-5172.
Abstract | Links | BibTeX | Tags: Audience Interaction, Content Analysis, Engagement Metrics, Instagram, Media Outlets, Social Media
@article{nokey,
title = {Instagram Engagement and Content Strategies of US and UK Legacy Media: A Quantitative Analysis of Five Leading News Outlets},
author = {Douglas Farias Cordeiro and Mari Vallez and Cristina I. Font-Julian and Javier Guallar},
doi = {https://doi.org/10.3390/journalmedia6020089},
issn = {2673-5172},
year = {2025},
date = {2025-06-16},
urldate = {2025-06-16},
journal = {Journalism and Media},
volume = {6},
number = {2},
pages = {19},
abstract = {he digital age, driven by advancements in data processing and internet technologies, has seen virtual social networks, particularly Instagram, become integral to daily life, influencing both leisure and professional activities. Instagram, with over two billion users in 2023, emphasizes visual storytelling, making it a pivotal platform for media outlets to engage audiences through photos and videos. This study quantitatively analyses the Instagram engagement and content strategies of five prominent legacy news outlets from the United States and the United Kingdom—The New York Times, The Guardian, USA Today, The Independent, and The Washington Post. Through an examination of over 9000 posts from January to December 2023, this research evaluates posting frequency, user engagement (likes and comments), hashtag usage, profile mentions, and geographic coverage. Findings indicate significant differences in posting strategies and engagement levels, highlighting The Washington Post’s intensive posting and The Guardian’s selective engagement strategy. This study emphasizes tailored strategies, thematic consistency, and careful use of mentions and hashtags as crucial for maximizing audience interaction.},
keywords = {Audience Interaction, Content Analysis, Engagement Metrics, Instagram, Media Outlets, Social Media},
pubstate = {published},
tppubtype = {article}
}
he digital age, driven by advancements in data processing and internet technologies, has seen virtual social networks, particularly Instagram, become integral to daily life, influencing both leisure and professional activities. Instagram, with over two billion users in 2023, emphasizes visual storytelling, making it a pivotal platform for media outlets to engage audiences through photos and videos. This study quantitatively analyses the Instagram engagement and content strategies of five prominent legacy news outlets from the United States and the United Kingdom—The New York Times, The Guardian, USA Today, The Independent, and The Washington Post. Through an examination of over 9000 posts from January to December 2023, this research evaluates posting frequency, user engagement (likes and comments), hashtag usage, profile mentions, and geographic coverage. Findings indicate significant differences in posting strategies and engagement levels, highlighting The Washington Post’s intensive posting and The Guardian’s selective engagement strategy. This study emphasizes tailored strategies, thematic consistency, and careful use of mentions and hashtags as crucial for maximizing audience interaction.