@inbook{codi26-scitube,

title = {From research to video: SciTube as a business model for science communication},

author = {Cristina I. Font-Julian and Alejandro Rodríguez-Rodríguez and Enrique Orduña-Malea},

editor = {Nicoleta-Roxana Dinu and Tomàs Baiget},

doi = {https://doi.org/10.3145/codi2026/020},

isbn = {978-84-125757-7-4},

year  = {2026},

date = {2026-04-24},

booktitle = {Ciencia para la Sociedad},

pages = {50-60},

publisher = {Ediciones Profesionales de la Información},

abstract = {This chapter analyzes SciTube as an emerging business model in audiovisual science communication, addressing the need for intermediary mechanisms that enable the adaptation of  scientific results for non-specialized audiences through new formats and digital channels, particularly video on platforms such as YouTube. Through a description of SciTube’s operational model, the chapter examines its production processes, from the transformation of scientific articles into animated videos to their dissemination in digital environments. The findings identify key strengths of the model, including technical quality, scientific validation, and its potential to enhance research visibility. However, several limitations are also highlighted, particularly those related to researchers’ adoption, funding constraints, and certain technical aspects such as accessibility and metadata optimization. 

Overall, SciTube exemplifies a professional intermediary model in science communication that responds to current information consumption dynamics, opening up new opportunities —and challenges— for knowledge transfer in the digital era.},

keywords = {Academic Communication, Science Communication, Scientific Visibility, Video, YouTube},

pubstate = {published},

tppubtype = {inbook}

}

@inbook{CoDi26-Patents,

title = {Translating innovation: The role of dissemination in patents},

author = {Cristina I. Font-Julian},

editor = {Nicoleta-Roxana Dinu and Tomàs Baiget},

doi = {https://doi.org/10.3145/codi2026/021},

isbn = {978-84-125757-7-4},

year  = {2026},

date = {2026-04-17},

urldate = {2026-04-24},

booktitle = {Ciencia para la Sociedad},

pages = {39-49},

publisher = {Ediciones Profesionales de la Información},

abstract = {Patent disclosure is a central component of the innovation ecosystem, yet it has often been treated as secondary to the exclusionary legal function of patents. This chapter examines patent disclosure from a dual perspective: as a structural requirement of the patent system and as a strategic communication practice aimed at knowledge transfer. Drawing on the author’s source materials and on academic and institutional literature, the chapter first analyses the quid pro quo logic underpinning the patent system: inventions are made public in exchange for a temporary right to exclude others. Second, it explores the visibility of patent documents as sources of technological, legal, and commercial information, as well as their contribution to

cumulative innovation, technology intelligence and the linkage between science and industry. Third, it proposes a framework for the public communication of patents by distinguishing audiences, goals, languages, and channels. Finally, it provides examples and practical recommendations for communicating patents without oversimplifying them: translating without betraying, explaining the problem solved, distinguishing between applications and granted patents, and supporting communication with sources, context, and accessible visualisations. The chapter concludes that patents should not be understood merely as legal titles of protection, but also as knowledge circulation devices whose social value depends largely on their intelligibility and on the quality of their communication},

keywords = {Innovation, Knowledge Transfer, Open Science, Patent, Science Communication, Science Visibility, Scientific Narrative, Scientific Visibility, Social Impact},

pubstate = {published},

tppubtype = {inbook}

}

@inbook{CRECS25-revistasSEO,

title = {Análisis del posicionamiento académico web de las editoriales científicas españolas en Google EE.UU.},

author = {Alejandro Rodríguez-Rodríguez and Cristina I. Font-Julian},

editor = {Enrique Orduña-Malea and Isabel Olea},

doi = {https://doi.org/10.3145/vrc.05},

isbn = {978-84-125757-4-3},

year  = {2026},

date = {2026-03-17},

booktitle = {El valor de las revistas científicas},

pages = {45-55},

publisher = {Ediciones Profesionales de la Información},

chapter = {6},

abstract = {El presente estudio analiza el posicionamiento web de 27 editoriales científicas españolas indexadas en Scopus, aplicando un enfoque de SEO académico (A-SEO). La investigación parte

de una pregunta esencial: ¿son visibles estas editoriales en Google EE. UU. en inglés? La visibilidad web en buscadores, especialmente en un entorno dominado por Google, resulta

crucial para que el contenido académico sea encontrado, leído y citado. Se eligió analizar Google EE. UU. por su relevancia como productor y consumidor de ciencia, y por su gran

comunidad hispanohablante (más de 57 millones de personas). La metodología incluyó el uso de la herramienta Semrush para medir tráfico estimado, URLs posicionadas y eficiencia SEO, con datos recogidos entre julio de 2023 y junio de 2024. Los resultados muestran una fuerte concentración del tráfico en pocas editoriales, muchas de ellas con estructuras técnicas más optimizadas. Factores como el tipo de dominio, la duplicación de URLs o la falta de metadatos en inglés afectan negativamente al posicionamiento. Aun con sus limitaciones, el estudio demuestra que incorporar estrategias básicas de SEO puede mejorar significativamente la proyección internacional de las editoriales científicas españolas. },

keywords = {Academic SEO, Altmetrics, Google, Scientific Visibility, Scopus, Web positioning, Web Visibility},

pubstate = {published},

tppubtype = {inbook}

}