@inbook{codi26-scitube,

title = {From research to video: SciTube as a business model for science communication},

author = {Cristina I. Font-Julian and Alejandro Rodríguez-Rodríguez and Enrique Orduña-Malea},

editor = {Nicoleta-Roxana Dinu and Tomàs Baiget},

doi = {https://doi.org/10.3145/codi2026/020},

isbn = {978-84-125757-7-4},

year  = {2026},

date = {2026-04-24},

booktitle = {Ciencia para la Sociedad},

pages = {50-60},

publisher = {Ediciones Profesionales de la Información},

abstract = {This chapter analyzes SciTube as an emerging business model in audiovisual science communication, addressing the need for intermediary mechanisms that enable the adaptation of  scientific results for non-specialized audiences through new formats and digital channels, particularly video on platforms such as YouTube. Through a description of SciTube’s operational model, the chapter examines its production processes, from the transformation of scientific articles into animated videos to their dissemination in digital environments. The findings identify key strengths of the model, including technical quality, scientific validation, and its potential to enhance research visibility. However, several limitations are also highlighted, particularly those related to researchers’ adoption, funding constraints, and certain technical aspects such as accessibility and metadata optimization. 

Overall, SciTube exemplifies a professional intermediary model in science communication that responds to current information consumption dynamics, opening up new opportunities —and challenges— for knowledge transfer in the digital era.},

keywords = {Academic Communication, Science Communication, Scientific Visibility, Video, YouTube},

pubstate = {published},

tppubtype = {inbook}

}