Research
I do not have a lot of publications yet, but I hope that the ones I have right now are of interest for you. If you have any questions or are interested in commenting my work I will be happy to receive any comments.
González-Llinares, Javier; Font-Julian, Cristina I.; Orduña-Malea, Enrique
Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico Journal Article
In: Revista Española De Documentación Científica, vol. 43, no. 2, pp. e260, 2020, ISBN: 1988-4621.
Abstract | Links | BibTeX | Tags: Academic SEO, Cybermetrics, Evaluation Model, Google, Search Engines, Search Engines Optimization, SEO, Universities, Web positioning, Web Visibility, Webometrics
@article{nokey,
title = {Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico},
author = {Javier González-Llinares and Cristina I. Font-Julian and Enrique Orduña-Malea},
doi = {10.3989/redc.2020.2.1691},
isbn = {1988-4621},
year = {2020},
date = {2020-04-17},
urldate = {2020-04-17},
journal = {Revista Española De Documentación Científica},
volume = {43},
number = {2},
pages = {e260},
abstract = {Se propone un modelo de análisis del posicionamiento web de universidades basado en un vocabulario de palabras clave categorizadas según las distintas misiones universitarias, que se aplica a una universidad (Universitat Politècnica de València) para comprobar su idoneidad. A partir de un vocabulario de 164 palabras clave se construyeron 290 consultas web que fueron ejecutadas en Google, recopilando los 20 primeros resultados obtenidos para cada consulta. Los resultados confirman que las universidades obtienen un posicionamiento web variable en función de la dimensión vinculada a la consulta web y que las páginas web vinculadas a la docencia (especialmente Grados) son las que mejor posicionan, incluso para consultas web orientadas a investigación. Con todo, se observa un posicionamiento bajo no sólo para la UPV sino para las universidades públicas presenciales españolas (sólo el 27% del total de resultados en el Top 20 corresponde a alguna de estas universidades). Se concluye que el análisis multinivel es necesario para estudiar el posicionamiento web de las universidades y que el modelo propuesto es viable y escalable. No obstante, se han identificado ciertas limitaciones (dependencia del vocabulario utilizado y alta variabilidad de datos) que deben tenerse en cuenta en el diseño de este tipo de modelos de análisis.},
keywords = {Academic SEO, Cybermetrics, Evaluation Model, Google, Search Engines, Search Engines Optimization, SEO, Universities, Web positioning, Web Visibility, Webometrics},
pubstate = {published},
tppubtype = {article}
}
Compés-López, Raúl; Font-Julian, Cristina I.; Orduña-Malea, Enrique
Has Robert Parker lost his hegemony as a prescriptor in the wine World? A preliminar inquiry through Twitter Book Chapter
In: de València, Universitat Politècnica (Ed.): 2018, ISBN: 9788490486894.
Abstract | Links | BibTeX | Tags: Robert Parker, Twitter, Web Data, Web Data Analysis, Webometrics, Wine Experts, Wine Industry, Wine Prescriptor
@inbook{nokey,
title = {Has Robert Parker lost his hegemony as a prescriptor in the wine World? A preliminar inquiry through Twitter},
author = {Raúl Compés-López and Cristina I. Font-Julian and Enrique Orduña-Malea},
editor = {Universitat Politècnica de València},
doi = {10.4995/CARMA2018.2018.8320},
isbn = {9788490486894},
year = {2018},
date = {2018-09-07},
series = {2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018).},
abstract = {he aim of this work is to determine to what extent Robert Parker has lost his influence as a prescriber in the world of wine through a webometric analysis based on a comparative analysis of Parker’s web influence and that of a competitor who represents an anthitetical vision of the world of wine (Alice Feiring). To do this, we carried out a comparative analysis for Parker’s (@wine_advocate) and Alice Feiring’s (@alicefeiring) official Twitter accounts, including a broad set of metrics (productivity, age, Social Activity, number of followees, etc.), paying special attention to specific followers’ features (age, gender, location, and bios text). The results show that Parker’s twitter profile exhibits an overall higher impact, which denotes not only a different online strategy but also a high level of engagement and popularity. The low level of shared followers by Parker and Feiring (1,898 users) offer prima facie evidence of an online gap between these followers, which can indicate the existence of a divided group of supporters corresponding with the visions that Parker and Feiring represent. Finally, special features are notice for Feiring in gender (more women followers), language (more English-speaking followers) and country (more followers from the United States). },
keywords = {Robert Parker, Twitter, Web Data, Web Data Analysis, Webometrics, Wine Experts, Wine Industry, Wine Prescriptor},
pubstate = {published},
tppubtype = {inbook}
}