Research
I do not have a lot of publications yet, but I hope that the ones I have right now are of interest for you. If you have any questions or are interested in commenting my work I will be happy to receive any comments.
1.
Orduña-Malea, Enrique; Font-Julian, Cristina I.; Serrano-Cobos, Jorge
Open access publications drive few visits from Google Search results to institutional repositories Journal Article
In: Scientometrics, 2024, ISSN: 1588-2861.
Abstract | Links | BibTeX | Tags: Academic SEO, Altmetrics, Institutional Repositories, Open Access, Spain, Universities
@article{Orduña-Malea2024,
title = {Open access publications drive few visits from Google Search results to institutional repositories},
author = {Enrique Orduña-Malea and Cristina I. Font-Julian and Jorge Serrano-Cobos},
doi = {https://doi.org/10.1007/s11192-024-05175-0},
issn = {1588-2861},
year = {2024},
date = {2024-10-12},
urldate = {2024-10-12},
journal = {Scientometrics},
abstract = {Given the importance of Google Search in generating visits to institutional repositories (IR), a lack of visibility in search engine results pages can hinder the possibility of their publications being found, read, downloaded, and, eventually, cited. To address this, institutions need to evaluate the visibility of their repositories to determine what actions might be implemented to enhance them. However, measuring the search engine optimization (SEO) visibility of IRs requires a highly accurate, technically feasible method. This study constitutes the first attempt to design such a method, specifically applied here to measuring the IR visibility of Spain’s national university system in Google Search based on a set of SEO-based metrics derived from the Ubersuggest SEO tool. A comprehensive dataset spanning three months and comprising 217,589 bibliographic records and 316,899 organic keywords is used as a baseline. Our findings show that many records deposited in these repositories are not ranked among the top positions in Google Search results, and that the most visible records are mainly academic works (theses and dissertations) written in Spanish in the Humanities and Social Sciences. However, most visits are generated by a small number of records. All in all, our results call into question the role played by IRs in attracting readers via Google Search to the institutions’ scientific heritage and serve to underscore the prevailing emphasis within IRs on preservation as opposed to online dissemination. Potential improvements might be achieved using enhanced metadata schemes and normalized description practices, as well as by adopting other actionable insights that can strengthen the online visibility of IRs. This study increases understanding of the role played by web indicators in assessing the web-based impact of research outputs deposited in IRs, and should be of particular interest for a range of stakeholders, including open access and open science advocates, research agencies, library practitioners, repository developers, and website administrators.},
keywords = {Academic SEO, Altmetrics, Institutional Repositories, Open Access, Spain, Universities},
pubstate = {published},
tppubtype = {article}
}
Given the importance of Google Search in generating visits to institutional repositories (IR), a lack of visibility in search engine results pages can hinder the possibility of their publications being found, read, downloaded, and, eventually, cited. To address this, institutions need to evaluate the visibility of their repositories to determine what actions might be implemented to enhance them. However, measuring the search engine optimization (SEO) visibility of IRs requires a highly accurate, technically feasible method. This study constitutes the first attempt to design such a method, specifically applied here to measuring the IR visibility of Spain’s national university system in Google Search based on a set of SEO-based metrics derived from the Ubersuggest SEO tool. A comprehensive dataset spanning three months and comprising 217,589 bibliographic records and 316,899 organic keywords is used as a baseline. Our findings show that many records deposited in these repositories are not ranked among the top positions in Google Search results, and that the most visible records are mainly academic works (theses and dissertations) written in Spanish in the Humanities and Social Sciences. However, most visits are generated by a small number of records. All in all, our results call into question the role played by IRs in attracting readers via Google Search to the institutions’ scientific heritage and serve to underscore the prevailing emphasis within IRs on preservation as opposed to online dissemination. Potential improvements might be achieved using enhanced metadata schemes and normalized description practices, as well as by adopting other actionable insights that can strengthen the online visibility of IRs. This study increases understanding of the role played by web indicators in assessing the web-based impact of research outputs deposited in IRs, and should be of particular interest for a range of stakeholders, including open access and open science advocates, research agencies, library practitioners, repository developers, and website administrators.
2.
Font-Julian, Cristina I.; Orduña-Malea, Enrique
Margarita Salas: un gran nombre para un contrato postdoctoral mejorable Journal Article
In: Anuario ThinkEPI, vol. 17, no. e17a06, 2023, ISSN: 2564-8837.
Abstract | Links | BibTeX | Tags: Job insecurity, Ministry of Universities, Postdoctoral contracts, Science Management, Spain, Universities, Young researchers
@article{Font-Julian2023,
title = {Margarita Salas: un gran nombre para un contrato postdoctoral mejorable},
author = {Cristina I. Font-Julian and Enrique Orduña-Malea},
doi = {https://doi.org/10.3145/thinkepi.2023.e17a06},
issn = {2564-8837},
year = {2023},
date = {2023-04-03},
journal = {Anuario ThinkEPI},
volume = {17},
number = {e17a06},
abstract = {One year after the incorporation of Margarita Salas researchers in universities and research cen-tres thanks to the plan for the requalification of the Spanish university system carried out by the Ministry of Universities, this work compiles the main problems and limitations of this postdoctoral contract and outlines some possible solutions for future calls with similar characteristics.},
keywords = {Job insecurity, Ministry of Universities, Postdoctoral contracts, Science Management, Spain, Universities, Young researchers},
pubstate = {published},
tppubtype = {article}
}
One year after the incorporation of Margarita Salas researchers in universities and research cen-tres thanks to the plan for the requalification of the Spanish university system carried out by the Ministry of Universities, this work compiles the main problems and limitations of this postdoctoral contract and outlines some possible solutions for future calls with similar characteristics.
3.
González-Llinares, Javier; Font-Julian, Cristina I.; Orduña-Malea, Enrique
Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico Journal Article
In: Revista Española De Documentación Científica, vol. 43, no. 2, pp. e260, 2020, ISBN: 1988-4621.
Abstract | Links | BibTeX | Tags: Academic SEO, Cybermetrics, Evaluation Model, Google, Search Engines, Search Engines Optimization, SEO, Universities, Web positioning, Web Visibility, Webometrics
@article{nokey,
title = {Universidades en Google: hacia un modelo de análisis multinivel del posicionamiento web académico},
author = {Javier González-Llinares and Cristina I. Font-Julian and Enrique Orduña-Malea},
doi = {10.3989/redc.2020.2.1691},
isbn = {1988-4621},
year = {2020},
date = {2020-04-17},
urldate = {2020-04-17},
journal = {Revista Española De Documentación Científica},
volume = {43},
number = {2},
pages = {e260},
abstract = {Se propone un modelo de análisis del posicionamiento web de universidades basado en un vocabulario de palabras clave categorizadas según las distintas misiones universitarias, que se aplica a una universidad (Universitat Politècnica de València) para comprobar su idoneidad. A partir de un vocabulario de 164 palabras clave se construyeron 290 consultas web que fueron ejecutadas en Google, recopilando los 20 primeros resultados obtenidos para cada consulta. Los resultados confirman que las universidades obtienen un posicionamiento web variable en función de la dimensión vinculada a la consulta web y que las páginas web vinculadas a la docencia (especialmente Grados) son las que mejor posicionan, incluso para consultas web orientadas a investigación. Con todo, se observa un posicionamiento bajo no sólo para la UPV sino para las universidades públicas presenciales españolas (sólo el 27% del total de resultados en el Top 20 corresponde a alguna de estas universidades). Se concluye que el análisis multinivel es necesario para estudiar el posicionamiento web de las universidades y que el modelo propuesto es viable y escalable. No obstante, se han identificado ciertas limitaciones (dependencia del vocabulario utilizado y alta variabilidad de datos) que deben tenerse en cuenta en el diseño de este tipo de modelos de análisis.},
keywords = {Academic SEO, Cybermetrics, Evaluation Model, Google, Search Engines, Search Engines Optimization, SEO, Universities, Web positioning, Web Visibility, Webometrics},
pubstate = {published},
tppubtype = {article}
}
Se propone un modelo de análisis del posicionamiento web de universidades basado en un vocabulario de palabras clave categorizadas según las distintas misiones universitarias, que se aplica a una universidad (Universitat Politècnica de València) para comprobar su idoneidad. A partir de un vocabulario de 164 palabras clave se construyeron 290 consultas web que fueron ejecutadas en Google, recopilando los 20 primeros resultados obtenidos para cada consulta. Los resultados confirman que las universidades obtienen un posicionamiento web variable en función de la dimensión vinculada a la consulta web y que las páginas web vinculadas a la docencia (especialmente Grados) son las que mejor posicionan, incluso para consultas web orientadas a investigación. Con todo, se observa un posicionamiento bajo no sólo para la UPV sino para las universidades públicas presenciales españolas (sólo el 27% del total de resultados en el Top 20 corresponde a alguna de estas universidades). Se concluye que el análisis multinivel es necesario para estudiar el posicionamiento web de las universidades y que el modelo propuesto es viable y escalable. No obstante, se han identificado ciertas limitaciones (dependencia del vocabulario utilizado y alta variabilidad de datos) que deben tenerse en cuenta en el diseño de este tipo de modelos de análisis.